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Fundraise for Britain’s wild mammals

Little actions add up to big impact. Whether you’re planning a sponsored run or swim, a guided wildlife walk, a mammal-themed quiz night, or a bake sale, every little counts.

Felix and Liane fundraising for the Mammal Society by walking the West Highland Way.


Whether you’re planning a sponsored run or swim, a guided wildlife walk, a mammal-themed quiz night, a bake sale or a concert, this guide gives you everything you need to get started. From inspiration to help you decide what to do, to advice on setting up your own fundraising page, along with tips on publicising your fundraiser, staying safe and being nature friendly.

Need more help?

Need any support or extra fundraising materials? Get in touch by emailing us at info@themammalsociety.org.

Sponsored challenges

Get active and raise funds while connecting with nature. Take on a 5K, 10K or even a wildlife-themed walk! Whether you go solo, with friends, or as a family, with every step you take you move help move closer to a bright future for Britain’s wild mammals.

How to get started:

  • Pick your challenge (browse options on Run For Charity), or set a date for your own self-defined challenge (ideas below).

  • Set up a fundraising page (e.g., JustGiving).

  • Ask friends and family to sponsor your effort.
    NB if you use GiveMatch for your sponsorship appeal, then those who support you can double their donation at no cost to them if they can find two other people to sponsor you - even if they contribute less!

  • Share photos and training updates on social media to inspire donations.

Why not ‘go the extra mile’ and make your challenge a truly mammal-themed adventure? Here are some ideas – but you may be inspired by your own favourite species to come up with your own!

  • Individual / group (suitable for families/school) 

    For a wood mouse, at just 20cm long (tail included), 5km would be the equivalent of a marathon (42km) for a human! For a Pygmy Shrew, at just 10cm, it’d be 2.5km. This could be a distance that appeals to younger or less confident runners – perhaps you can have a whole mischief of mice on the move?!

  • Individual / group

    Why do your whole challenge in one go?

    Walk one mile each day for a month, recording any mammals or signs of mammals that you see to help science and conservation with the free Mammal Mapper app. The Mammal Society can provide a report of your surveys to share with supporters during and at the end of your challenge. As well as inspiring some generous donations you’ll also be collecting useful data and raising awareness of the importance of recording mammals to support conservation.

    Top Tip: Invite family and friends to join you for one or more ‘mammal miles’ during the month.

    More info to help you record mammals as you walk!
    Mammal Mapper app — Mammal Society

  • Individual/group

    Dive in for a cause! A sponsored swim in a lake, river, or pool is a refreshing way to raise funds and awareness.

    Tips:

    • Choose a safe, supervised swim location.

    • Set a challenge (e.g., swim 1 mile or for 30 minutes).

    • Encourage others to join or support you.

    • Link your swim to a species (e.g., swim like an otter/seal!)

    Did you know? Harbour Seals can hold their breath while hunting underwater for over 30 minutes!

  • Individual/group

    Most British mammals are nocturnal or most active at night, so why not join them for an after-dark run or walk?

    Ensure you wear high visibility clothes if running on roads, and a head torch if you won’t always be in well-lit areas.

  • Individual/group

    Why not support mammal science and conservation directly while you raise money for the cause?! Set yourself a challenge to record a certain number of mammals and signs of their presence in a week or month, and use our free app Mammal Mapper to submit them to the Mammal Society and store the list of your records.

    Rather than set a target number of mammal records, you could compete with other fundraisers to see who can get the most, and/or ask sponsors to donate a pound per mammal record. Up to an agreed upper limit!

Or, make it your own

If running, swimming or walking isn’t your thing, how about cycling, trampolining or rowing? Or you could undertake a physical challenge such as press-ups or sit-ups and ask for sponsorship based on the number you manage. Helping a good cause while getting in shape!

Case study: 154km mammal survey!

Mammal Society Youth Ambassadors Liane and Felix took on an epic fundraising feat, walking the entire 154km West Highland Way from Milngavie to Fort William. Along the route, they recorded mammals and their signs to create the longest ever Mammal Mapper transect survey! Their journey raised over £3,000 for the Mammal Society and logged red deer, wood mice, pygmy shrews, and signs of pine martens, among others.

Setting up your fundraising page

The Mammal Society is set up on these fundraising sites, making it easy for supporters to donate to the cause, and easier for the charity to claim Gift Aid on the funds you raise, increasing your fundraising total by up to 25% without any more work from you!

Whichever you choose, it’s great to include some photos of you, or of British mammals that you are seeking to support on your fundraising page. We’ve provided a few that you can use in our digital assets pack. You can even make a short video in which you explain what you are doing and why this cause is important to you. Don’t forget to tag the Mammal Society in posts!

The Mammal Society works to study and protect all native British mammals, but there might be a particular species that you love and wish to see better protected, or one of our projects that particularly inspires you. You could include details of that species or project in your page to bring to life the importance of the work your fundraiser will support.

  • Visit JustGiving and select ‘start fundraising’ to create your fundraising page. www.justgiving.com/charity/mammalsoc

    You’ll need to sign up to JustGiving (it’s free!), and then choose from the options in the Wizard to create a page that works for your fundraiser.

  • GiveMatch works in much the same way as JustGiving except that anyone who donates can get their donation doubled with match funding if they can get two more people to donate (any amount) via the custom link they receive after making their own donation.

    Visit Givematch | You Give, We Match

    Select ‘Start a Fundraiser’ and create your fundraising page.

    When you circulate the page to your network, be sure to let your potential donors know how they can double their contribution at no cost to themselves if they share the custom link with their own network and encourage two or more others to give to the cause.

Did you know?
Wood mice have been observed ‘waymarking’ as they travel around their environment. They leave leaves and twigs as visual markers to navigate and avoid getting lost.

Spreading the word

Sharing your fundraiser is just as important as the event itself.

Let us know what you are up to so we can give you a shout out on our channels! Email info@themammalsociety.org with the link to your fundraising page and any images you are happy for us to use in communications.

Share your fundraising page on your social media and via email to your family, friends and colleagues. Make sure you convey what you are doing, what’s inspired you to take action for this cause, and how easy it is for people to click through and give in support of your appeal.

Ways to promote:

  • Use social media to build momentum.

  • Tag us so we can share your event. @MammalSociety

  • Use posters, local community boards, and WhatsApp groups.

  • Email your fundraising page to friends, colleagues, and family, with photos of preparations to build up anticipation.

  • Let your local newspaper know what you are doing and why – they may be interested in featuring your endeavour and the coverage could spark off some extra support (and help raise awareness of mammal conservation). You could offer to write an article and provide photos.

 

Update your supporters

Don’t forget to share updates on preparing for your challenge and how it goes. Share photos showing the effort you went to, and remind people to give generously. 20% of donations are usually received after the challenge is complete and people know what you did.

 

Say thank you!

Through JustGiving you can send a thank you message to everyone who donated, letting them know the final outcome of your fundraising efforts and linking to www.mammal.org.uk so they can see the work they are supporting. Why not gently encourage them to follow your example and undertake their own challenge for the Mammal Society?

Case study: Valentine’s Day mealworm massacre!

One of our University Mammal Challenge teams came up with a creative Valentine’s Day fundraiser: supporters could ‘name a mealworm’—after an ex or current partner—for a small donation. The named worms were used as bait in small mammal monitoring boxes, capturing photos and videos of mice and shrews enjoying their snack, letting donors watch their chosen namesake get devoured!

Fundraising events

Raising sponsorship for a personal challenge is rewarding and fun, but running an event or competition can bring many people together for the cause of mammal conservation. Members of your community don’t just feel they are supporting a good cause, they have a good time doing it, while learning about mammals and mammal conservation - and maybe even winning a prize!

  • A quiz is a great way to come together for a good cause, and can raise some money for conservation while also leaving attendees with loads of new knowledge about mammals and the issues they face.

    Host a quiz in your local pub, village hall, or online, and theme it around British wildlife and nature – especially mammals!

    Instructions:

    • Create rounds on mammals, habitats, nature trivia, and more. We’ve created a bank of questions to draw on – and some fascinating printable picture round sheets. Quiz resources

    • Award a special prize for ‘best team name’ and encourage some creative mammal-themed ideas! You can ask other teams to vote for their favourite other team name to select the winner.

    • Charge an entry fee per person, and ask for donations for refreshments.

    • Offer a small prize or trophy (or ask local businesses to donate).

    • Include a bonus round or raffle to boost funds.

    Top Tip: Add a fun twist — dress up as your favourite British animal or offer bonus points for wildlife facts!

  • Everyone loves a chance to win something! Convery goodwill from local businesses or supporters into funds.

    Run a Raffle

    Great for community events, workplaces, or schools.

    Steps:

    • Collect donated prizes from local businesses. It can be a nice way to increase local brand visibility in a positive way. Template approach letter/email.

    • Sell tickets in advance and/or on the day.

    • Draw winners live or online.

    • Promote your raffle with posters and social media.

    Legal note: If selling tickets in advance to the public, check UK gambling laws (small society lotteries) or keep it on-the-spot at private events to keep things simple.

    Run a Tombola

    Great for community events or school fetes.

    Steps:

    • Appeal for prizes from your community and local businesses. They can be small things – the key is that there are lots of them and they are appropriate for the people who will take part. For example, if there will be young people playing you should not include alcoholic drinks as prizes unless you have two separate sets of tickets to allow for an ‘adults only’ draw.

    • Lay prizes on the table and stick a raffle ticket on each one in a visible place. To make it quick and easy for people to tell if they have won a prize you could put all tickets ending in 5 or 0 (eg 5, 10, 15, 20 etc) on a prize.

    • Put the equivalent tickets, along with those for all the non-winning numbers, into a tombola drum or other container. Ideally make sure it is not see-through, so people can’t take a sneak peek and reach for those ending in 5 or 0!

    • Sell tickets and let people draw a ticket, and then take away their prize if their number is on one.

    • It can be nice to have a ‘consolation prize’ – especially if running a tombola for children to play. A lollipop or other sweet could be the default prize for anyone who doesn’t win one of the prizes on the table.

  • Delicious fundraising made simple.

    Bake Sale

    Host a bake sale at school, work, or a community event — with a nature-inspired twist!

    Ideas:

    • Molehill cupcakes (complete with jelly worms?!), sugar mice and gingerbread animal shapes all work brilliantly!

    • For younger customers, having icing pens and decorations, and encouraging them to decorate their own gingerbread animal can add to the appeal.

    • Offer vegan and gluten-free options to ensure there is something for everyone.

    • Add info cards about the animals you’re supporting.

    Tip: Display a donation jar or contactless payment option for those without cash.

  • The best ideas are those that suit your interests and inspire your network. Here are some other ideas you could consider in order to raise much-needed funds for the Mammal Society. You may have your own!

    • Mammal Spotter Challenge: Organise a challenge event where all those signing up (paying a registration fee to bring in some initial funds or to cover any event costs) seek to find and record as many signs of wild mammals as possible on the Mammal Society’s free Mammal Mapper app. Each participant could raise their own sponsorship by asking family and friends to offer a donation per record, and at the end of the allotted time, prizes could be awarded for greatest number of mammal records, longest survey, or the largest variety of mammal species recorded. You could hold an event to announce the results and present prizes, at which you could run a fundraising refreshments table and/or tombola!

    • Craft Sale: Sell wildlife-themed art, cards or handmade items. Or if you source all the materials to make a craft project (eg wooden figures to paint, pom-pom animals, Air clay, painted pebble mice) you can ask for a donation and let people make their own. Why not raise funds and create homes for mammals at the same time by providing the materials and tools for making bat boxes or hedgehog houses and walking people through making and decorating one to take home in return for a donation?

    • Wildlife Walk: Arrange for a guided walk in a local nature hotspot, with attendees given wildlife facts and the signs of mammals in the local landscape as they ramble. You can ask for a recommended donation to attend the walk, or organise a longer walk and ask all attendees to set up their own fundraiser to attract donations from their friends and family. This could be focused on a particular habitat or mammal (for example an ‘otter potter’ along a river to look for signs of otters while learning about their biology and behaviour, or a twilight ‘bat walk’ along the edge of a wood or along an old railway line to spot and identify bats as they hunt overhead). You can draw information to share with attendees from our website, or enlist a local nature expert. If you want help to find someone who might be able to bring the knowledge on British mammals to your event, contact info@themammalsociety.org. Don’t forget to use the Mammal Mapper to record your walk as a survey, and show your attendees how they can do this for their own outings!

    • Eco-Challenge: Pledge to go plastic-free, cycle to work, or plant wildflowers — ask for sponsorship to support your challenge.

    • Music performance: If you have a musical talent, or know those who do, why not arrange a concert in aid of British mammals? When your audience is assembled in anticipation of the show it’s a great opportunity to tell them about their local wildlife, and why mammal conservation is so important. If music isn’t your thing, perhaps dance or magic tricks could draw a crowd?

    • Karaoke Party: Why do all the work yourself? A karaoke night is a great way to bring people together for fun and laughter while raising funds for mammal conservation. The event can be ticketed, or attendees could be invited to donate to the fundraising appeal of their favourite act, allowing the favourite to be crowned the supreme songster at the end of the night. You could have fun selecting songs that have references to mammals, or singers could switch out lyrics to famous songs to bring references in – for extra laughs! Blue suede shrews anyone?!

    • Hold a cinema night: Showing a film on a projector in a school hall, lecture theatre or community space can be a relaxing way to raise some funds through tickets or donations. You could lay on popcorn and ice creams, or make it a ‘BYO’ event and just provide the entertainment. Most films can only be screened for an audience if you first obtain a licence. Showing a film publicly, including for fundraising, requires permission from the copyright owner. For most major films, this usually involves obtaining a licence from Filmbankmedia or the Motion Picture Licensing Company (MPLC). A single-title license is suitable for one-off events. Why not encourage costumes inspired by the film? Some films – for example documentaries on Netflix – can be screened ‘for educational purposes’ without obtaining a licence, but the event must be free. You could use this as the focus for bringing people together, and then run other forms of fundraising activity or invite donations for mammal conservation from attendees.

Plan for success

Ensure that your fundraising journey is a positive experience for you and anyone else who might take part by planning ahead. The considerations will be different for each event or activity, but it’s worth thinking about these key areas. If you are not sure, or want someone with experience to look over your plans to advise on potential risks or considerations, email info@themammalsociety.org

  • Whatever you do, ensure you’ve considered any risks to yourself or other participants, and have a plan in place to minimise the chance of accident and to deal with an issue if it arises. Special consideration should be given if you expect children or vulnerable adults to get involved.

    You can use our Risk Assessment template to help you consider and plan, or access more guidance and templates here: Managing risks and risk assessment at work: Overview - HSE

  • Ensure that you have the permissions you need to undertake the activity, by contacting the property owner or local council. If you are running an event you may need a licence for some activities – such as serving or selling alcohol, or playing music. Venue or site managers may wish to see your risk assessment and proof that you are insured. The Mammal Society may be able to cover your event if we know about it in advance – send details to localgroups@themammalsociety.org to enquire about running the fundraiser under our Local Groups Insurance Scheme. If accepted, we can cover public liability and accident.

  • If you want to take photos that will include other people, you should ensure you have permission to take the photos, and to share them online or in press. If anyone is under 18 you will also need permission from the legal guardians.

    Even if you know that you asked for permission and it was given, you will need written proof of consent if you want to pass the photos to press or the Mammal Society. You can use our model consent form template to create one for your event or activity – just ensure you have some printed on the day as it can be difficult to chase up individuals afterwards! If collecting data on forms like this, you must be careful to store the forms safely and not pass the data on to anyone else.

    Model consent form template

  • You are going to all this effort to help nature, so consider how you can run your fundraiser in a way that is as environmentally friendly as possible. If travel is needed, try to do it by public transport or at least avoid flying if at all possible. Ensure your fundraising activity doesn’t lead to any litter or the unnecessary use of single-use plastic. You can sure drinking water is available and ask people to bring a water bottle to avoid packaged bottled water, for example. If your activity takes you outdoors into a greenspace, avoid disturbing wildlife or damaging habitat by keeping to paths and minimising noise and the use of lights after dark.