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Fundraise for Britain’s wild mammals

Little actions add up to big impact. Whether you’re planning a sponsored run or swim, a guided wildlife walk, a mammal-themed quiz night, or a bake sale, every little counts.

Felix and Liane fundraising for the Mammal Society by walking the West Highland Way.


Whether you’re planning a sponsored run or swim, a guided wildlife walk, a mammal-themed quiz night, a bake sale or a concert, this guide gives you everything you need to get started. From inspiration to help you decide what to do, to advice on setting up your own fundraising page, along with tips on publicising your fundraiser, staying safe and being nature friendly.

Need more help?

Need any support or extra fundraising materials? Get in touch by emailing us at info@themammalsociety.org.

Sponsored challenges

Get active and raise funds while connecting with nature. Take on a 5K, 10K or even a wildlife-themed walk! Whether you go solo, with friends, or as a family, with every step you take you move help move closer to a bright future for Britain’s wild mammals.

How to get started:

  • Pick your challenge (browse options on Run For Charity), or set a date for your own self-defined challenge (ideas below).

  • Set up a fundraising page (e.g., JustGiving).

  • Ask friends and family to sponsor your effort.
    NB if you use GiveMatch for your sponsorship appeal, then those who support you can double their donation at no cost to them if they can find two other people to sponsor you - even if they contribute less!

  • Share photos and training updates on social media to inspire donations.

Why not ‘go the extra mile’ and make your challenge a truly mammal-themed adventure? Here are some ideas – but you may be inspired by your own favourite species to come up with your own!

Or, make it your own

If running, swimming or walking isn’t your thing, how about cycling, trampolining or rowing? Or you could undertake a physical challenge such as press-ups or sit-ups and ask for sponsorship based on the number you manage. Helping a good cause while getting in shape!

Case study: 154km mammal survey!

Mammal Society Youth Ambassadors Liane and Felix took on an epic fundraising feat, walking the entire 154km West Highland Way from Milngavie to Fort William. Along the route, they recorded mammals and their signs to create the longest ever Mammal Mapper transect survey! Their journey raised over £3,000 for the Mammal Society and logged red deer, wood mice, pygmy shrews, and signs of pine martens, among others.

Setting up your fundraising page

The Mammal Society is set up on these fundraising sites, making it easy for supporters to donate to the cause, and easier for the charity to claim Gift Aid on the funds you raise, increasing your fundraising total by up to 25% without any more work from you!

Whichever you choose, it’s great to include some photos of you, or of British mammals that you are seeking to support on your fundraising page. We’ve provided a few that you can use in our digital assets pack. You can even make a short video in which you explain what you are doing and why this cause is important to you. Don’t forget to tag the Mammal Society in posts!

The Mammal Society works to study and protect all native British mammals, but there might be a particular species that you love and wish to see better protected, or one of our projects that particularly inspires you. You could include details of that species or project in your page to bring to life the importance of the work your fundraiser will support.

Did you know?
Wood mice have been observed ‘waymarking’ as they travel around their environment. They leave leaves and twigs as visual markers to navigate and avoid getting lost.

Case study: Tim runs for mammals

There’s something especially brilliant about people doing slightly ridiculous things for a really good cause. Tim Hounsome took on the Bath Half Marathon in full “mole-icious” costume to support The Mammal Society. Not only did he complete the race, he raised an incredible £1,180, smashing his target and helping support vital work for British mammals. Fundraising doesn’t have to look one particular way.

Spreading the word

Sharing your fundraiser is just as important as the event itself.

Let us know what you are up to so we can give you a shout out on our channels! Email info@themammalsociety.org with the link to your fundraising page and any images you are happy for us to use in communications.

Share your fundraising page on your social media and via email to your family, friends and colleagues. Make sure you convey what you are doing, what’s inspired you to take action for this cause, and how easy it is for people to click through and give in support of your appeal.

Ways to promote:

  • Use social media to build momentum.

  • Tag us so we can share your event. @MammalSociety

  • Use posters, local community boards, and WhatsApp groups.

  • Email your fundraising page to friends, colleagues, and family, with photos of preparations to build up anticipation.

  • Let your local newspaper know what you are doing and why – they may be interested in featuring your endeavour and the coverage could spark off some extra support (and help raise awareness of mammal conservation). You could offer to write an article and provide photos.

 

Update your supporters

Don’t forget to share updates on preparing for your challenge and how it goes. Share photos showing the effort you went to, and remind people to give generously. 20% of donations are usually received after the challenge is complete and people know what you did.

 

Say thank you!

Through JustGiving you can send a thank you message to everyone who donated, letting them know the final outcome of your fundraising efforts and linking to www.mammal.org.uk so they can see the work they are supporting. Why not gently encourage them to follow your example and undertake their own challenge for the Mammal Society?

Case study: Valentine’s Day mealworm massacre!

One of our University Mammal Challenge teams came up with a creative Valentine’s Day fundraiser: supporters could ‘name a mealworm’—after an ex or current partner—for a small donation. The named worms were used as bait in small mammal monitoring boxes, capturing photos and videos of mice and shrews enjoying their snack, letting donors watch their chosen namesake get devoured!

Fundraising events

Raising sponsorship for a personal challenge is rewarding and fun, but running an event or competition can bring many people together for the cause of mammal conservation. Members of your community don’t just feel they are supporting a good cause, they have a good time doing it, while learning about mammals and mammal conservation - and maybe even winning a prize!

Plan for success

Ensure that your fundraising journey is a positive experience for you and anyone else who might take part by planning ahead. The considerations will be different for each event or activity, but it’s worth thinking about these key areas. If you are not sure, or want someone with experience to look over your plans to advise on potential risks or considerations, email info@themammalsociety.org